Gross Revenue is Vanity Net Worth is Sanity

Just earlier today I saw a Shopify ad from another marketer which is basically selling physical products online which is a great model and he was talking about how the earnings of this was a million dollars a month every single month. And here's the thing, I know for many marketers, myself included, one numbers we all love looking at is the gross revenue, which is the top of the line revenue But here's something that I learned the hard way in my journey, as a entrepreneur And it's basically coming from the angle, the mindset, that for every one dollar saved that's potentially 5 to 10$ in sales that's actually avoided, Think about it, in every single industry the margins are usually approximately 10 to 15% depending on the market that you are in. If your margins are only 10% that means if you save a dollar you could have actually avoided making $10 worth of sales. Think about how powerful that is for second. If you saved 1000$ do you think it's easier to save ...